Privacy Policy

The Art of Perception Ltd

Applies to: www.theartofperception.co.uk and www.positive-education.co.uk

Last updated: April 2026 | Effective date: April 2026

1.INTRODUCTION

This Privacy Policy explains how The Art of Perception Ltd collects, uses, stores, and protects your personal data when you visit our websites, purchase coaching services, or otherwise engage with us.

The Art of Perception Ltd (Company No. 13742564, registered at 124 City Road, London EC1V 2NX) is the data controller for the personal data we hold about you. In this policy, 'we', 'us', and 'our' refer to The Art of Perception Ltd.

We are committed to handling your personal data responsibly, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our websites or services, you confirm that you are over 18 years of age.

If you have any questions about this policy or how we handle your data, please contact us at info@theartofperception.co.uk.

2.WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT

Personal data is any information that can identify you as an individual. It does not include anonymised data. We may collect and process the following categories of personal data:

Communication Data. This includes any communications you send us — via our website contact form, email, WhatsApp, text, or social media. We process this data to respond to your enquiries, maintain records, and to establish, pursue or defend legal claims. Our lawful basis is legitimate interests.

Customer and Transaction Data. This includes your name, email address, phone number, billing address, and payment details related to any purchase of coaching services. Payments are processed securely via Stripe — we do not store your full card details. We process this data to deliver the services you have purchased and to keep accurate records. Our lawful basis is performance of a contract.

Coaching Session Data. During coaching sessions, you may share personal information about yourself, your family, your children, or your parenting circumstances. This may include information about your children's health, neurodevelopmental conditions (such as ADHD), or emotional wellbeing. Under UK GDPR, health-related information is classified as special category data and receives additional protection.

We collect this data only because you have chosen to share it as part of the coaching process. Our lawful basis for processing special category data is your explicit consent, given when you agree to our Terms and Conditions and engage in coaching sessions. You may withdraw this consent at any time by contacting us, though this may affect our ability to continue providing coaching services.

We will never use information shared in a coaching context for marketing, profiling, or any purpose other than delivering your coaching sessions and maintaining required records.

Website Usage Data. This includes information about how you use our websites — pages visited, time spent, navigation paths, and similar analytics data. We use this to improve our websites and understand what content is most useful. Our lawful basis is legitimate interests.

Technical Data. This includes your IP address, browser type, device information, and cookies data. We use this to keep our websites secure and functioning properly. Our lawful basis is legitimate interests. Please see Section 11 for more on cookies.

Marketing Data. This includes your preferences regarding receiving marketing communications from us. Our lawful basis is either your consent or legitimate interests, depending on the circumstances. You can opt out at any time.

3.HOW WE COLLECT YOUR DATA

We collect personal data in the following ways:

  • Directly from you — when you fill in a form on our website, purchase a coaching session, send us an email or message, or engage with us on social media.

  • Automatically — through cookies and tracking technologies when you visit our websites. See Section 11 for details.

  • From third parties — including analytics providers (such as Google Analytics), advertising networks (such as Meta), and payment processors (such as Stripe).

  • From publicly available sources — such as Companies House or LinkedIn, where relevant to a business enquiry.

4. MARKETING COMMUNICATIONS

We may send you marketing communications if you have purchased from us or enquired about our services, or if you have given us explicit consent to do so and in either case, have not subsequently opted out.

We will always obtain your explicit consent before sharing your personal data with any third party for their own marketing purposes.

You can opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by emailing us at info@theartofperception.co.uk. Opting out of marketing does not affect data we hold for other purposes, such as your coaching records or purchase history.

5.WHO WE SHARE YOUR DATA WITH

We may have to share your personal data with the parties set out below:

  • Other coaches or companies who provide services to us.

  • Service providers who provide IT and system administration services.

  • Professional advisers including lawyers, bankers, auditors and insurers

  • Government bodies that require us to report processing activities.

  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6.INTERNATIONAL DATA TRANSFERS

Some of our third-party service providers are based outside the United Kingdom. Where we transfer personal data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

For transfers to the United States, we rely on providers who participate in the UK-US Data Bridge (in force from October 2023), which provides equivalent data protection standards. For transfers to other countries, we use Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), or rely on adequacy regulations where applicable.

If none of the above safeguards is available for a specific transfer, we will request your explicit consent before proceeding, and you will have the right to withdraw that consent at any time.

7.DATA SECURITY

We take the security of your personal data seriously. We have appropriate technical and organisational measures in place to protect your data from accidental loss, unauthorised access, disclosure, or alteration.

Access to personal data within our organisation is restricted to those who need it to carry out their role. All such individuals are required to treat it as confidential.

In the event of a personal data breach, we have procedures in place to respond promptly and to notify you and the ICO where we are legally required to do so.

Please note that while we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

8.HOW LONG WE KEEP YOUR DATA

We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law.

  • Coaching session notes and related records are retained for a minimum of two years following your final session, in line with our professional obligations.

  • Financial and transaction records (including purchase data processed via Stripe) are retained for six years, as required by HMRC for tax purposes.

  • Marketing preferences and communication records are retained until you opt out or request deletion.

When data is no longer required, it is securely deleted or anonymised. Anonymised data may be retained indefinitely for research or statistical purposes and cannot be used to identify you.

9.YOUR RIGHTS

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to access — you can request a copy of the personal data we hold about you.

  • The right to rectification — you can ask us to correct inaccurate or incomplete data.

  • The right to erasure — you can ask us to delete your data, subject to certain legal exceptions.

  • The right to restrict processing — you can ask us to limit how we use your data in certain circumstances.

  • The right to data portability — you can request your data in a structured, machine-readable format.

  • The right to object — you can object to processing based on legitimate interests, including direct marketing.

  • The right to withdraw consent — where we rely on your consent as our lawful basis, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please email us at info@theartofperception.co.uk. We will respond within one month. We may ask you to verify your identity before processing your request.

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at any time: www.ico.org.uk. We would always welcome the opportunity to address your concerns directly first — please contact us before escalating to the ICO if possible.

10.THIRD-PARTY LINKS

Our websites may contain links to third-party websites, platforms, and applications. Clicking on those links may allow third parties to collect data about you. We are not responsible for the privacy practices of external websites and encourage you to read their privacy notices before sharing any personal information.

11. COOKIES

Our websites use cookies — small text files placed on your device — to help us understand how visitors use our sites and to improve your experience. Cookies may include:

  • Essential cookies — necessary for the website to function properly.

  • Analytics cookies — used to understand site usage (for example, via Google Analytics).

  • Marketing cookies — used to deliver relevant content and measure the effectiveness of advertising.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our websites.

By continuing to use our websites without adjusting your cookie settings, you are consenting to our use of cookies as described above. You can withdraw your consent at any time by adjusting your browser settings.

12. CHANGES TO THIS POLICY

We review this Privacy Policy periodically and will update it when our practices change or when required by law. The 'Last updated' date at the top of this page reflects when the most recent changes were made. We encourage you to review this policy from time to time.

Where changes are material, we will notify you by email or by posting a prominent notice on our websites.

Contact Details

Legal entity: The Art of Perception Ltd

Company No.: 13742564

Registered address: 124 City Road, London EC1V 2NX

Email: info@theartofperception.co.uk

Website: www.theartofperception.co.uk

Please ensure your personal information is kept up to date. If any of your details change, let us know by emailing info@theartofperception.co.uk.